Communication Genetics
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Taking your customer loyalty to new levels of excellence.

Building customer loyalty with SaaS Technology in the Retail Industry

The retail sector is cluttered and competitive, building customer loyaly is one way to ensure you increase your share of wallet. Loyalty is built through effective customer communication management and the proper mining of customer data. Are you connecting with your customers to give a seamless experience, build loyalty and improve your return on investment (ROI)?

SaaS has allowed businesses of all shapes and sizes to get lean, save costs, and automate tedious day-to-day tasks. As the number of SaaS companies increase, more and more businesses are getting their needs met on the cloud – We know how to get you there.

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Latest SaaS insights that you should know

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What you can achieve

What you can achieve

  • Cloud approach - Mutli-tennant SaaS.
  • Extensibility - extensive open API's adapting to your unique business needs.
  • Business user control - Achieve an agile business-control with tight measures.
  • Cost effective - Lower your total costs through flexible payment models.
  • Speed - Be quick to market with your customer communications.
  • Scalability - Scale your volumes and throughput.
  • Elasticity - Capacity added on demand and scaled back down as needed.

Here’s the proof:

Read how a retail giant managed to improve their bottom line with the help of Smart Communications.

High end retailer uses Effective CCM tactics and tools to diversify and improve customer experience

Customer Communication Management Retail case studies

Benefits of a SaaS solution in your business:

  • Tailored solution that are easy to implement
  • Increased profits, due to better teams and client confidence
  • Nurture your business in the new way of working
  • Accessibility 24/7 from any device
  • No installation, equipment updates or traditional licensing management
  • Cost effective maintenance & flexible payment models
  • Easily scale a solution
  • Reduce your IT costs without expensive updates and maintenance
  • Cloud-based data storage
  • Analytics – data reporting and intelligence tools
  • Increased security protocols
  • Overall improved brand recognition

How we work together to reach your targets

We facilitate an omnichannel approach with our clients, to help them communicate better with their customer. We ensure that the customer communication management strategy focuses on creating a near-seamless transition between channels by blending them and managing them from a single, unified platform. With Communication Genetics as your trusted advisors, this journey will instil trust and increase share of wallet with every customer touchpoint.

Communication Genetics can keep your business future proof. Digital transformation has resulted in new business challenges. There is increased competition with decreased customer loyalty due to the inability to scale with customers’ expectations. Team members have siloed views of customer needs and with the increase in competitive pressures the cloud solution makes the most sense to save costs, improve efficiencies and build better relationships with your customers.

Why Communications Genetics

We have a solution to help take your customers seamlessly through the customer communication lifecycle.

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We're not a large impersonal corporation that pushes out projects. Communication Genetics has communication as part of our DNA, and we become part of your business. Training your people, engaging with stakeholders and constantly being your trusted advisor in technology.

Communication Genetics was founded in 2008 and is a leading provider of customer communication management (CCM) solutions. We are a proudly South African level 1 B-BBEE company.

We are a technology company at heart and partner only with best-of-breed technology partners. With more than 150 years’ experience, our people are known for their world class expertise and skills within the CCM market. We are a specialist CCM boutique company that prides ourselves with the “personal touch”, helping our customers successfully navigate their way through the complex world of CCM engagement. Our customers are never just a number to us, as is the case with many large organisations. We always provide enterprise grade, affordable and cost-effective solutions that focus on reducing total cost of ownership (TCO) and improving ROI.

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Our individual approach

  • Listen to pain points to understand business needs
  • Tailor solutions to match business objectives and processes
  • Design and implement software solutions
  • People training and maintenance
  • Revenue collaboration

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Communication Genetics

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