The market of today is immensely competitive, and the modern consumer has more options than before when it comes to deciding which business to invest their trust into. This results in businesses constantly battling with their competitors to retain customer

A legend in Customer Communication Management takes a bow! Communication Genetics founded in 2008, has with Colin Branson and Stefan Schönenberger’s help, been able to become a significant player in customer communication management and made a tangible difference in the

Establishing digital trust between a business and its consumers is essential in today’s world and requires a certain level of faith a consumer has in the establishment’s cybersecurity, data privacy, and responsibility of AI systems. Failure to establish credible digital

There are multiple factors that may impact the success of today’s financial institutions; however, one factor has greater significance over the rest – customer experience (CX). Customer experience does not only have an impact on a financial institution’s success but

We can all agree, it is important to identify the key digital customer experience trends that businesses should prioritize. However, these trends may be difficult to point out as customer expectations are continuously changing, the good news is you can

If inflation wasn’t enough, fuel and energy shortages are negatively impacting consumer finances too. This has led consumers to be more cost-sensitive with regard to basic necessities such as food, utilities, and transport. The cost of living is squeezing the

Many companies are grounded in traditional IT practices which have produced good results for them in the past. However, this traditional method of thinking can be damaging as technology advances, especially when companies migrate to the cloud. Businesses tend to

We can all agree, it is important to identify the key digital customer experience trends that businesses should prioritize. However, these trends may be difficult to point out as customer expectations are continuously changing, the good news is you can

Increased revenue Having your company’s products or services broadcasted across multiple channels will not only make the process of purchasing easier for prospects but it will also create a user-friendly and effective transactional environment. An omnichannel experience also encourages customers