Communication Genetics
Unlocking Digital Transformation in Commercial and Consumer Insurance

The insurance industry is undergoing a significant transformation. However, for commercial and consumer insurers, this evolution has been slower compared to personal lines. Why? The answer lies within the forms used in the industry. Here are five key insights that shed light on why forms are hindering your digital transformation:

  1. Personalised Experience Matters: Customer expectations are soaring, and they demand a personalised experience, even in commercial insurance. Yet, traditional forms often fall short in delivering this crucial aspect, leaving customers frustrated.


  2. Embrace Digital and Mobile: With the rise of smartphones and mobile devices, customers expect seamless digital experiences anytime, anywhere. Are your forms keeping up with this demand for digital convenience?


  3. Friction Costs Time and Money: Complex forms lead to friction, resulting in lost time, incomplete submissions, and ultimately, revenue loss. Simplifying forms can streamline processes and enhance operational efficiency.


  4. Avoid Errors and Data Discrepancies: Traditional forms are prone to errors, which not only jeopardise data integrity but also pose compliance risks. Digital transformation can mitigate these issues and ensure accurate data capture.


  5. Speed Matters: In today’s fast-paced world, customers expect prompt responses. Manual processing of forms delays this, leading to dissatisfied customers and increased operational costs.


To delve deeper into these insights and unlock strategies for overcoming these challenges, we invite you to get your hands on the full whitepaper. Contact your trusted advisors at to request your copy today and embark on your journey towards a seamless digital future in commercial and consumer insurance.

Unlocking Digital Transformation in Commercial and Consumer Insurance