In today’s fast-paced business environment, many companies in South Africa are faced with the decision of whether to insource or outsource their critical customer communication management (CCM) work. While outsourcing may seem like an attractive option at first, we believe

There has always been a debate within the marketing industry over the success of e-mail marketing as many individuals believe that this tool outshines its competitors whilst others believe it has failed from the get-go. However, the statistics speak for

When it comes to businesses, the last three years have truly been transformative in various ways, as they have been forced to drastically change almost every facet of their operations. The main area that has seen major changes has been

Communication Genetics can assist CEO’s to prioritise their employees and customers in challenging times

Advances in technology are inevitable for all business industries and it has led to the digitalisation of all company management processes. Unfortunately, businesses that do not keep up to date with the latest digital trends, find their businesses in deep

The market of today is immensely competitive, and the modern consumer has more options than before when it comes to deciding which business to invest their trust into. This results in businesses constantly battling with their competitors to retain customer

A legend in Customer Communication Management takes a bow! Communication Genetics founded in 2008, has with Colin Branson and Stefan Schönenberger’s help, been able to become a significant player in customer communication management and made a tangible difference in the

Establishing digital trust between a business and its consumers is essential in today’s world and requires a certain level of faith a consumer has in the establishment’s cybersecurity, data privacy, and responsibility of AI systems. Failure to establish credible digital

There are multiple factors that may impact the success of today’s financial institutions; however, one factor has greater significance over the rest – customer experience (CX). Customer experience does not only have an impact on a financial institution’s success but

We can all agree, it is important to identify the key digital customer experience trends that businesses should prioritize. However, these trends may be difficult to point out as customer expectations are continuously changing, the good news is you can